Emerging Manager

Structured messaging to secure anchor interest.

Emerging Manager

Fund Manager

Company

2024

Date

$15m AUM

Category

Behind the work

This emerging manager came to us at a moment every first-time GP eventually faces: the work was strong, the access was real, the ambition was unmistakable. But none of it was landing with LPs in the way it needed to. Conversations dragged, interest dissipated too quickly, and the story that made perfect sense internally felt fragmented once spoken out loud. They weren’t inexperienced; they were simply too close to their own thinking to translate it with clarity.

Our role was to help them be understood.

We began by listening to what they believed, what they had seen, why they backed the founders they did, and what they wanted this fund to mean. Slowly, the threads that felt disconnected began to reveal a shape. Strengths that were hidden behind casual language became clear differentiators. Instincts became conviction. And the story that had been buried under too many explanations finally emerged in a form LPs could engage with.

From there, the fund showed up differently. Not louder, not "dressed up". It was coherent, confident, and aligned. LP conversations shifted almost immediately. The questions changed. The tone changed. And, eventually, so did the level of interest.

We didn’t manufacture credibility. We revealed what was already there and gave the fund the clarity to stand on it.