Growth Fund

Behind the work

Despite a strong historical track record, this Growth Fund faced a slowdown in inbound opportunities. Deal flow quality had declined, founders were choosing “louder” funds, and dormant LPs showed minimal engagement. Perception was the barrier.

Sir Fred Group was engaged to reposition the fund as a visible, decisive operator in the growth ecosystem.

We began by mapping the perception gap through conversations, market analysis, and internal review. We identified a simple truth: the fund had the capabilities, but the market had forgotten. It needed presence, clarity, and a strong message that matched its actual weight.

We rebuilt the narrative, modernised partner visibility, implemented a clear external communication rhythm, and translated portfolio wins into structured, repeatable storytelling frameworks. At the same time, we refined how the fund showed up in founder conversations, LP meetings, and digital presence.

Within one quarter, deal flow rose by 40%. Dormant LPs re-engaged, co-investment opportunities re-opened, and the fund regained relevance in the competitive growth landscape.

The shift was steady, deliberate, and enough to bring the fund back into focus.